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- Business Adventures
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About Business Adventure:
Business Adventure book was written by John Brooks. This book is Bill Gates favorite business book. This book comes with the details of 12 critical moments in American industry, including the rise of Xerox, Piggly Wiggly, the Ford Edsel Fiasco, and the GE and Texas Gulf Sulphur scandals. Business adventures teaches lessons about people how they act, what makes them thrive and flounder. Business Adventure lessons are about human nature in the context of business and though technologies and best practices change, people never do. Gates write about this amazing business book that “Brook wrote long articles that frame an issue, explore it in depth, introduce a few compelling characters, and show how things went for them. Unlike a lot of today’s business writers, Brooks didn’t boil his work down into pat how to lessons or simplistic explanations for success”. Brook wrote in his book about 1962 flash crash. He said that humans are basically emotional, irrational beings. Over the course of only three days, fear and panic led the stock market to plummet $20 billion only to boomerang back up a day later. Another lesson that was discussed in this book was a lesson from the Ford Edsel Fiasco that pay close attention to your market. Customer’s wishes can change very quickly and it is important to keep a finger on the collective pulse. It also collects a lesson from the Federal income tax system and the best solution is to scrap it. Over the years, the US tax system became so convoluted, corrupt and loophole laden that it now encourages inefficiency. This book also covers the lesson from the Texas Gulf case of 1959. When Texas Gulf executives found out about mineral rich ground the company had just struck, they slowly began buying up stock shares and telling their families to follow suit.
About John Brooks:
Business Adventures Pdf Free Download Adobe Reader For Windows 10
John Brooks was born on 5th December 1920 and died on 27Th July, 1993. He was a writer and longtime contributor to The New Yorker magazine, where he worked for many years as a staff writer, specializing in financial topics. Brooks was also the author of several books, fiction and non-fiction, the best known of which was an examination of the financial Shenanigans of the 1960s Wall Street bull market. He served as president of Authors Guild for four years, from 1957 until 1979 and along with fellow New Yorker writer John Hersey was instrumental in creating a recommended book contract for authors.
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