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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers - Kindle edition by Godin, Seth. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.
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- Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!' S direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! In 1998 from Yoyodyne, where he served as president and CEO. Acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.
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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Seth Godin, one of